Chooice is an online marketplace that connects New Zealand creators and their unique products with buyers across the country. Sellers can set up an online store on the Chooice platform to showcase their products, and buyers can easily browse through a wide range of products from small businesses, hobbyists, and side hustlers. Transactions are conducted through the platform, providing a secure and convenient way for both buyers and sellers to interact. Chooice aims to foster a strong and supportive community that encourages local creators and provides a platform for their products to reach a wider audience.